If Fido's coat is clean then I brush him everyday and comb,put plastic bands in his hair, I use a brush made for humans that has real pighairs in it (not plastic stuff, pighairs is much better), I love it
And the comb I use is one of those who has rotating pins (the only one I can use in Fido cause its so good with the matts).
I use the comb and the brush all over the body (also face).
If his coat is dirty I don't brush him until I bathe him so I don't break the coat and make it ugly
or just put him in the bathtub, clean the coat with only water, put a little conditioner and don't rinse it out, dry him and brush & comb (just bathe him with shampoo about 1-3 a month,depends how much outside we are and in what kinda weather).