[kjc]

Drop it on the floor and tell him not to eat that!

Chewables are supposed to taste good. Sometimes I'll put it on the teeth in the back of the mouth and make them bite it, sometimes they will eat it sometimes they spit it out.

Or I use chicken baby food (just meat) give a taste first, maybe twice, then hide the pill in about a half of a teaspoonful, and while he's doing whatever with that, get another dollup ready for him as a chaser. Except then he may swallow instead of chew, and that wouldn't be good.

Dip it in Peanut Butter, then pretend you're eating it, then offer him some.