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Originally Posted by Maximo  Not stupid at all. The concern is that Proctor & Gamble will diminish the quality of the food to increase the profit margin. Innova is moving into Petco (or Petsmart?) soon (or is it already there?). That means higher quantity production, which some people equate with lower quality. The orignators of Innova, Natura, insist that the quality will remain the same and that they will continue to personally oversee production. So far, everything appears to be the same with the food.
However, quality foods in the past have been changed when bought out, and the packaging did not reflect the change until 6 months after the fact. Consumers were angry that they were not getting what they thought they were.
Some people wish not to support P&G for other reasons and refuse to purchase any product associated with the company. |
^^ this.
I had my cat on California Natural, made by the same manufacturer's as Innova, and I switched as soon as I heard about the buyout- it gave me time to find something she liked and do a slow switch while I knew the quality was still the same. I was very concerned that the quality would diminish, P & G is going to want to up the profit margin, and they are going to have to change SOMETHING to now produce it for places like petsmart, there is just no way they can stick to their old ways and increase production by so much.