formula I believe. It is a good quality food with probiotics so their tummy isn't upset by it. Also, the higher quality/protein the food the more full they'll feel. I've found that although Blue Buffalo and Evo are more expensive upfront, they last longer. Also, Beneful advertises like that for a reason. For the most part, very few pet owners have the time to research the brands. They go based off the commercials. Try
Dog Food Analysis - Reviews of kibble for reviews.