My dog Sarge (a pom) had an ear infection not too long ago. He would wiggle and didn't like the antibiotic put in his ear. I would distract him with a chew treat while my husband cradled him against his chest and put the ear goo in. Then I would give chew treat to sarge and rub his ear to ensure the goo got all the way down throughout the ear. If your dog doesn't fall for the chew treat "just outta reach"...I'd also say force may be needed. They are wiggle warts...