[OwnedByJezebel]

It makes sense, because they were bought out by P&G, and Petco carries the other P&G brands like Iams and Eukanuba.

However, people have started questioning how good Innova would be once they were acquired by P&G. Hopefully P&G will maintain the standards of the original manufacturer.

The boutique store where I purchase my dog's food stopped giving Innova/Evo shelf space after the P&G acquisition, and I understand that wasn't an uncommon thing, so P&G needs to find some shelf space somewhere.

I have personally dealt with P&G purchasing in another consumer area, and let me tell you they are ruthless. Fair and intellectually sharp, but ruthless. Nobody is as good at getting suppliers to cut costs on raw materials. As long as they maintain the premium quality and don't cut corners to get the costs down, Innova will remain a good food. We'll have to see the direction they take.