[gemy]

Not to be flip, but a case could be made, that the ethical responsible hobby breeder, could characterize themselfs as a NPO (Non Profit Organization). That being that they have no expectations of making a profit, are not in "business" to create a profit, but to provide a meaningful service to their community. /that service being, keeping and or improving a high quality healthy pure bred dog breed alive and well.

Hate to put that out there; I can just see some bright whippersnapper, creating a whole host of appealing marketing terms for themselves.