I read something that made me wonder if I should trust, " x food is great because now they have a shiny coat..."
According to what I read, pet food manufactures add in special chemicals to the kibble to make our fur-kids' coat shine, increase their energy levels, etc., knowing that we are looking for this kind of signs to judge whether or not a food is good quality.
How true do you think this is? I personally wouldn't put it past them