It's so confusing!
Now! is supposed to be their "render free" line... so no meat meals, I think? Whereas Go! is not (it does including meat meals). So Go! Endurance is the only food in the Go! line that is grain-free. I don't know, it seems kind of silly. It's very confusing.
I was looking into the Now! but I don't know if I could feed it (for us personally), it seems pretty potato heavy and lacking in the meat department. I think it'd be a big change going from Go! Endurance and Orijen which has got
a lot of healthy meat in it. I think I'd consider feeding Now! so long as I was mixing it the 95% meat canned foods, or adding chicken to it, etc. Because overall I just really like the company.
Here's the Now!:
De-boned turkey, potato flour, pea, apple, whole dried egg, pea fibre, tomato, potato, flaxseed, canola oil (preserved with mixed tocopherols, a source of Vitamin E) , natural flavor, salmon,
de-boned duck, sundried alfalfa, coconut oil (preserved with mixed tocopherols, a source of Vitamin E), carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papaya, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, dried kelp
Here's the Go!:
Turkey meal, chicken meal, de-boned chicken, potato,
chicken fat (preserved with mixed tocopherols, a source of vitamin E), whole dried egg,
salmon meal, apple, peas, natural flavour, tomato pomace,
duck meal, salmon oil, flax seed oil, yeast extract, potassium chloride, taurine
Anyone know why there is taurine in there? Isn't that usually required in cats food?