Good information, thank you! I can honestly say there is nothing like my product out there...I've checked!
I have a good idea...I just have to figure out how to take the first big step...otherwise I have a lot of my own product to use up!
Yes, I am talking about marketing. I have my product made...just need to know how to go about it from there.
I'll read the link you provided and put my thinking cap on.
I've already ran it by several people and they think it's a great idea and everyone said they would buy my product. I know Mothers don't count because they always think their children do great things but...she's getting one for Christmas
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Originally Posted by Wylie's Mom  Uff, big topic !
I did marketing/product marketing/program marketing for Medtronic...and even tho it was for implantable pacemakers and defibs, the same principles apply.
Now, you are talking about "marketing" right? As in, how to sell it to your audience? Some of the first things to do is to identify your audience and what need(s) the product is fulfilling, and whether the market is saturated. If it is fairly saturated, you have to differentiate your product in a meaningful way to your audience.
Once you get some of that nailed down....you need to develop a positioning statement; from there, a tag line. You also have to do BRAND marketing..if you're planning on doing more than one product. Product marking and Brand mktg are totally different.
You need to get a pencil/paper, or white board, or whatevs and brainstorm brainstorm brainstorm...and don't work in a vacuum, you have to run it by other people to see if it's meaningful etcetera.
This is a fairly good chart about the process of marketing: Segmenting and positioning - Wikipedia, the free encyclopedia
So, a tag line is like: Walmart - Always Low Prices --or-- Altoids: Curiously Strong Mints This is process for developing a positioning statement:
For [target end user]
Who wants/needs [compelling reason to buy]
The [product name] is a [product category]
That provides [key benefit].
Unlike [main competitor],
The [product name] [key differentiation]
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