I can remember back in the early eighties cockapoos became somewhat popular but weren't hyped as "designer dogs" necessarily. The term became more widely used in recent years. I think as society became enamored with "designer" anything the term started being used as a marketing ploy for many items, including mix breed dogs.
It's kind of like old furniture not quite old enough or good enough to be called antiques, used to be called junk, now it's shabby chic, retro or vintage.....give something a fancy name and people buy it!
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