I'm not a big organic person, but I do try to buy produce that comes from local farmers, and that's more readily available at Whole Foods or Trader Joe's, at least in my neighborhood it is. We don't have a farmers market nearby.
If it happens to be organic, ok; if local stuff that is non organic is cheaper and same quality, I'll let my wallet dictate there.
We have found gross stuff, like worms and slugs in our organic lettuce once in a while. That's not a very nice surprise.