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Originally Posted by christiers  I have been told that this is transpiring because Natura Pet has sold to Proctor & Gamble. From the conversations I have had regarding this matter is the fear that P&G will produce an inferior product than what the current consumers of the Natura Pet products are accustomed. Although P&G has stated this will not happen. Natura Pet isn't nearly as into advertising as P&G is and NP used their funds to produce high quality products. What happens when that funding is redirected to advertising because they can produce the brands "a little cheaper"?
Just an opinion. 
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I'm confused, because Wellness isn't related to P&G or Natura? Are you saying you think this will happen to Wellness?