I haven't seen it on the tv over here.I knew about the you tube video because it was circulated by a yorkie rescue and lost dog forum that I belong to over here.Pedigree and KC fell out 2 years ago for the reasons I gave.Pedigree then started their adoption scheme.Around the same time KC started their happy healthy policy. I am pleased that a big company has started showing awareness for the homeless dogs,they need all the help they can get.