I really like NB. Can't explain it...I just "feel" good about it.

The same goes for Innova. I'd probably stay away from the kinds with fish meal, but I don't think they would even be an issue. I hate ethoxyquin, but I don't know the amount that the ends up containing when the cooking process is over? The thing is, I think somebody isn't telling the absolute truth somewhere. If NB's suppliers ahve to use E, then don't all US fish suppliers? So then that is every dog food that contains fish in the US... But then do other US dog food companies that use fish have the same story about it being required?

So then we are stuck with Canadian dog foods if we want them to be fish based (nothing wrong with that...just shouldn't have to feed a food made in another country...)???
So very confusing and really a hard decision...
Maybe somebody could ask NB how many ppm end up in the food after cooking (and maybe before cooking to compare)?