Ive been using the ark naturals for awhile now for mostly coat care and it works, Tucker's hair is so shiny and soft. My dad uses it for his itchy dog and he has seen improvements. I did take them off the fish oil for about a month to try the coconut therapy with my dogs and it really didnt help with what I wanted it to, (bad breath, eye staining) and it actually made my dogs look "greasy" so after them being on it a little over a month I put them back on the fish oil. I do still give them the coconut oil about 2 days a week because I know that it has great health benefits and the love it, but I like the fish oil better for my dogs as far has skin/coat goes.
I use the coconut oil on me for just about everything and LOVE it. It has done wonders for my dry skin, hair, face.. you name it..lol
..