V - I can't answer to the websites -- my is rather pitiful at the moment - but we self host so I don't have any cost.
Like you, 99% of my orders come from YorkieTalk - even the YY orders that I send people to my website to actually purchase. Here are some simple ideas that may help.
1) Take samples of your work to your vet and local pet botiques and leave business cards
2) We have a local on line paper with free advertising - you might try that approach
3) Many of our stores have bulletin boards that you can post items for sale
4) If you are still making the cloth labels to attach to hand made items, try a fabric store - many of them also have bulletin boards
5) Word of mouth is still one of the greatest types of advertising. Many of our new members pm me and tell me that they joined YT simply to order a silk harness from me.
6) I know you are a facebook user, so put something in your profile and keep it updated -- next time I go on I'll look you up and ASK if you are still making labels
7) Enlist the help of family and friends to spread the word.