Well I change the tape everyday because his ears get dirty quickly and I need to clean them daily. But per advice, I will tape them for another week. Thats when I massage them.
He is almost 14 weeks and I taped his ears before which is how I got them to stand in the first place. I use the Johnson and Johnson breathable tape and athletic tape. He has reaaally big ears in comparison to his body. When they were standing they would move in correspondence with his emotions. So cute

Here is the basic way I am taping them.