Of course!
I can still remember when every Friday I would bring Muffin home a new toy and she'd play with it for hours! She'd always look in the sacks for "her" toy. With Kacee, I haven't gotten into the habit of the weekly toy, but I still bring home plenty of them. Last week I brought home a duck that giggles when you sqeeze its foot and she has had so much fun with that thing.
My friends and I have always said that we treat our doggies better than some people treat their kids. No doubt about it. It's sad but true.