Here in my part of NC, I have paid as little as $35 and as much as $50.
I do weekly baths, daily brushing, keep the tear stains to a minimum, but when it comes to trimming his ears, he KNOWS his mamma is a softy and if he mewls and fusses I won't do it...so every 6-8 weeks he gets a proper ears/sanitary/paw pad trim and I feel ok about that.
