Well me and my husband just bought a new 2009 dodge ram quad cab for less than HALF its sticker price!! We bought a "clunker" truck last year for him to drive back and forth to work for $1500. The truck was definatly not even worth that

no heat, no air, rusted, bad tires, over 200,000 miles.. just all around a clunker
We wern't actually going to do cash for clunkers until we saw this ad in the paper for the new 2009 dodge truck for $15,000. Well the dealer having the sale said he had sold the truck in the ad so we took the ad down to the next dodge dealer and asked if he could get us a better deal. We ended getting even less than that and got $4500 for our clunker!! It was the best deal we've ever gotten!! I'm so happy we did it and it even LOWERED, yes lowered, our insurance rates (I guess because the new truck is safer). I guess it all depends on what you have and whats it worth to you.
We got a great deal, but we have definatly seen some NICE "clunkers" traded in..