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MaddiesMommie · 07-15-2009, 12:50 PM

I am currently gathering information from the Natura company (Innova, EVO, California Natural, Health Wise, Karma, Mother Nature). I did receive this email but wasn't completly satisfied with the information, so i digging deeper. I post updates.
July 15, 2009

Dear Amanda,

Thank you for contacting us about our products. Natura does not do medical experimentation on animals to test the results of them eating our foods. Our purpose at Natura is to produce the "Healthiest Pet Foods in the World." Cruelty to animals would be in complete contradiction with our goal of improving the health of cats and dogs. We do perform many tests on our foods before, during and after production. We want to ensure that the superior quality of our foods does not vary. We contract with responsible outside companies to perform the standard feeding tests required by the Association of American Feed Control Officials. These are feeding trials, in which cats and dogs are fed a closely monitored diet of our foods for a specified amount of time. The tests last up to 26 weeks (6 months). The pets' general health and weight are documented, and their waste matter is analyzed scientifically for data such as moisture content, fat and protein levels, etc. The companies that we contract with maintain clean, well-managed and humane facilities and have outstanding reputations in the industry and within their communities.

I hope I have given you enough information to answer your questions. If you have further questions, please feel free to contact me at your convenience.

Best Regards
Ember
Natura Consumer Service Rep

07-15-2009, 12:50 PM	#16
MaddiesMommie LoveMy2 Donating Member Join Date: Feb 2009 Location: East Tennessee Posts: 4,060	Natura I am currently gathering information from the Natura company (Innova, EVO, California Natural, Health Wise, Karma, Mother Nature). I did receive this email but wasn't completly satisfied with the information, so i digging deeper. I post updates. July 15, 2009 Dear Amanda, Thank you for contacting us about our products. Natura does not do medical experimentation on animals to test the results of them eating our foods. Our purpose at Natura is to produce the "Healthiest Pet Foods in the World." Cruelty to animals would be in complete contradiction with our goal of improving the health of cats and dogs. We do perform many tests on our foods before, during and after production. We want to ensure that the superior quality of our foods does not vary. We contract with responsible outside companies to perform the standard feeding tests required by the Association of American Feed Control Officials. These are feeding trials, in which cats and dogs are fed a closely monitored diet of our foods for a specified amount of time. The tests last up to 26 weeks (6 months). The pets' general health and weight are documented, and their waste matter is analyzed scientifically for data such as moisture content, fat and protein levels, etc. The companies that we contract with maintain clean, well-managed and humane facilities and have outstanding reputations in the industry and within their communities. I hope I have given you enough information to answer your questions. If you have further questions, please feel free to contact me at your convenience. Best Regards Ember Natura Consumer Service Rep