To me, it seems very different. I'm not sure I'll be able to explain better than I have. For me, the original inspiration was the Gift Exchange, which from one point of view is completely pointless and unecessary. Why go to the trouble of sending a stranger things that they can just buy for themselves? A Treasure Box doesn't have the concept of "fair value", whereas trading does. I like the idea of giving things and maybe getting something, not giving to get. If that makes sense.
Again, I don't mean to rain on anyone's parade if this what gets people excited.
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