First time I gave Millie a bath I gave treats throughout the hole thing LOL
She got treats to get in the tub, when I wet her fur, when I shampooed and rinsed her, when I was towel drying her
She is not crazy about it but it won;t run from it at all.
As someone said, it's important to be quick
don;t waist much time rubbing and scrubbing and they will get cold even if the temperature is warm
Praising your puppy during the hole process is good too. Talk to them. It's just like training them. Don;t show too much apprehension as they quick can pick on it and get nervous also.
Last but not least, wait to wet their head and clean their ears last as they
will be less annoyed with the water and not so cold
Hope this helps