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Old 12-30-2008, 09:15 PM   #32
Lorraine
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Join Date: Jan 2006
Location: Abbotsford, BC
Posts: 2,060
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Quote:
Originally Posted by Nancy1999 View Post
In advertising there is a technique known as "snob appeal." It's where you set your product apart from others by charging way more for essentially the same product. This actually works, and many people fall for it.

I use to have a plant business, and I bought the pots from a potter, one day while visiting his shop, he said that he was going to throw away two pots that didn't come out right. He said that I could have them for free. I decided to test this snob appeal theory, and doubled the price of the ugly pots. Sure enough, they were the first ones that sold at the plant party, bought by someone who was extremely label conscious. It's like she had no real taste of her own, but if something was expensive, she thought it must be more valuable or better than the other things. So, when buying a pet, beware of advertising gimmicks used to set a breeder apart from the others. There are certain qualities you should look for in a breeder, if you do this, you can be pretty sure of getting a fabulous dog, that is the size you want.
That is an excellent observation Nancy and you are absolutely right in what you have figured out here.
Unfortunately, people that are 'label' consious don't care if they are buying plant pots, clothing items, or live animals like a 'teacup' Yorkie. Unfortunately, the tiny yorkie is not actually an accessory like a bracelet but actually requires a lot of extra care, cannot be carted around in a bag all day. Unfortunately, many with this type of personality soon lose interest in their purchases including a puppy especially when it poops and guess what, poop stinks.
All that is why I will never entertain the idea of selling to someone purposely looking for a 'teacup' or want as small as they can find despite my warnings. Yes, occasionally I have ended up with something that is 3 1/2 to less than 5 lbs full size, but I never breed purposely for them and they don't go anywhere until about a year old, already spay/neutered, health checked.
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Lorraine
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