In advertising there is a technique known as "snob appeal." It's where you set your product apart from others by charging way more for essentially the same product. This actually works, and many people fall for it.
I use to have a plant business, and I bought the pots from a potter, one day while visiting his shop, he said that he was going to throw away two pots that didn't come out right. He said that I could have them for free. I decided to test this snob appeal theory, and doubled the price of the ugly pots. Sure enough, they were the first ones that sold at the plant party, bought by someone who was extremely label conscious. It's like she had no real taste of her own, but if something was expensive, she thought it must be more valuable or better than the other things. So, when buying a pet, beware of advertising gimmicks used to set a breeder apart from the others. There are certain qualities you should look for in a breeder, if you do this, you can be pretty sure of getting a fabulous dog, that is the size you want. |