I started a doggy playcare from my home if you need any advice feel free to ask.
You will need to check city or town ordinances for running a business from your home.For example in my town no yard signage is permitted,or not to interupt the flow of traffic on the street.
As for a name something catchy mine is danni's darling dawgs daycare and boarding.
I advertise on craigslist for free after that word of mouth should bring in the clients.
goodluck