I don't think that it is too much. I pay 40.00 every six weeks or so. The groomers are fantastic with Odie. Infact they have two groomers when they do him because he is too small for the harness on the table so one holds him and the other does the grooming. He is always happy to see them and when I go to pick him up he is usually sleeping or they just leave him wander around the shop. Odie has been going there since he was about 8 weeks old. So he is very comfortable to go and get all dolled up.