CET DOES have great products but please be careful.
One of their products contains xylitol and that is absolutely off limits to dogs, so I don't know why they would put it in there.
Their toothpaste contains sorbitol. It isn't my first choice but adverse reactions haven't been reported by the ASPCA as far as I know, so I still use it (vanilla-mint).
So yes we use it and think it works great (haven't tried the rinse) but it isn't perfect either.
We don't use the dental chews because Ellie doesn't get bones at all.