L'Oreal in NJ is sponsoring a "Because Your Dog IS Worth It Too Day" on Saturday, August 16. There is a thread on the TriState Regional (NY,NJ and CT): Let the Countdown Begin.
Also, check out the website:
L’Oréal Presents - Your Dog Is Worth It Too, Day
I did not attend last year, but other YT members. I heard it is a great event.