Just for kicks, I looked at their chicken kibble (not sure what/which you're interested in), venison canned, and chicken raw frozen. On the "animal plasma" - they make some pretty lofty claims and say "Research Shows" - but then didn't footnote their research to what they immediately claimed - so that was kind of a red flag, but perhaps it is there somewhere on the site. I would hope that research is published and peer-reviewed.
I feed raw - so, in looking at the raw - it said "egg shell meal" - which is odd for raw. With raw feeding, you should toss in the entire egg, period. So, they seemed to miss the mark there. And, I'm kind of wondering what's up with all of these powders (in ALL the foods).
The kibble was fairly good. Again, the "powders" and the partial egg. Nice probiotic and enzymes though. I would much rather, as always, see Fish Oil than flax for Omegas. It does contain the Mont. Clay, like Natures Variety, and that's great! It's not grain free. The meat content seems okay.
I like the canned better than the kibble. Simpler. Has the clay again (good thing). I'm kind of wondering why they've excluded some of the probios/enzymes here though.
So, overall - not too bad, but there are others out there I like better.
