I started using Earthbath Puppy shampoo and also the conditioning/cologne spray and I was amazed how long the spray scent lasted on Wall-E. I sprayed him on Friday to get him ready for some guests coming over and when I kiss him even now (4 days later), he still smells yummy! The puppy shampoo is a cherry scent I think... I love this shampoo because its all natural. Compare their ingredients on the bottle to any other pet shampoo and you'll see the big difference... most of the ingredients on other brand shampoos- I can't even pronounce the words!