WOW ! Really apply on him wet. I always thought you where suppose to wait like 2 days before or after a bath to apply - so the stuff mixes with the oils from the dogs skin etc. Hmm - Maybe I will call them too! I never had this problem with frontline. I bought Spike Last year from a pet store (I know bad move). He was infested with fleas and had pneumonia. I nursed him back to health and used the frontline and he has been flea free ever since till now. But it has been real HOT here couple times maybe the fleas are just hatching all over. It is horrible I keep washing hmmm and they keep attacking him. poor guy scratches and scratches and whines at me to scratch his itches. He whines- I feel so bad.