My kids like it.... It does have some potato in there, but it's not the end of the world..... It's creamier than the NV. Once it's thawed out it's pretty smooth, no big chunks of anything.
They test every batch to ensure it's free of Salmonella and E.coli. You can see the results for each batch on their website.
http://www.stellaandchewys.com
Their manufacturing plant is actually just a few miles from where I live....