I'm sure that there are lots of skeletons in the closets of lots of commerical food companies, not just Iams (which was actually conducted by an outside company hired in). I know that it's actually federally required that food companies conduct research on live animals, but I'm not sure to what extent or what requirements that entails...could be very minimal...would be interesting to know. The fact that is was a PETA driven campaign makes me leary of the whole ordeal as I am not fans of theirs. (In any case, it doesn't make it right!!)
What intrigues me though is that you hear people speaking out against supporting this company by not buying food, but look how many OTHER ways the company gets support. So it's like people are only taking a stance against the company when it's convenient for.
Just thinking outloud...