Looks like a puppy coat to me. It will gradually change over by itself. Keep brushing him and you'll notice poofs of dark fur coming out in the brush. Of course at this point you have no guarantee whether he'll have a silk coat or cottony....time will tell. The silk is the very straight smooth looking coat...the cottony is "fluffier" and more difficult to control.
I would suggest a better quality dog food instead of ol roy or purina.
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