You can now find the Fage at most grocery stores now. It's in a larger container (white w/blue label). It's thicker than most yogurts and unsweetened. For me even adding the no sugar organic jams I just couldn't do it....I can't even do cottage cheese and I think that's what it reminds me of..just that thicker taste in the mouth.
Others love, love it...try it mixed with something it won't cost you much and you might be one of the ones that enjoy it...I wish I did.