I am addicted to fabric softener. I using Purex Concentrated Lavender Fresh detergent, and was using the Downy Simple Pleasures Lavender Vanilla sent for years. Then I decided to get the Downy Simple Pleasures Water Lily and Jasmine and I am ADDICTED. I used to use the Simple Pleasures detergent too but I tried the Lavendar sent in the Purex and I loved it. I am like you I use a whole cup of softener in every load no matter how much the stuff costs. My clothes HAVE to smell good and I am addicted to the smell....