Milo hates it too.
I tried something diff recently.
I filled a dish tub with warm water, a squirt of Dr Bronner's Lavender soap, a tsp of baking soda and melted a small bit of coconut oil in there.
I put him in and just kept running the water over him from a cup. When he was good and wet I massaged him instead of the usual scrubbing. He loved it.
When I was done, I moved him into the free part of the sink and rinsed him with a big cup of warm water and some AC Vinegar, slathered on the conditioner and gave him a good rinse from the sprayer.
He has never looked so good--- the comb went through with little to no troubs at all.
He looked just bathed for a good 8 days. Unheard of!