I have a different brand for his shampoo and conditioner. For his shampoo we use Top Performance Soothing Suds which is Fragrance-free, Hypoallergenic, and tearless. As the bottle says "It's extremely gentle and mild that is dye-free and pH balanced! As for his conditioner (his breeder said they use both shampoo and conditioner of this brand) Lambert Kay Fresh'n'Clean Oatmeal and Baking Soda. It smells wonderful and leaves my boy very soft plus they were both at a reasonable price! I hope this helps!!!