Ok here is the scoop A company will conatct me by phone or internet and ask me to do a shop.
For example it may be a Halmark Card Store- I will go in as a customer and brouse around the store. I am checking to see how long it takes for someone to ask me If I need help. I will note their physical description- if they are in correct uniform. I will look at the shelves to see if they are clean- well stocked with merchandise and what kind of merchandise.
I may state I am looking for a gift for a neighbor- I will evaluate the sales reps knowledge of the product and see if they promote the current items that the store is marketing as specials.
Will go home and fill out a report and fax or scan it to the company. They can be very detailed or quite simple. A shop may take 5 minutes up to a hour.
I shop- vets, pet stores, chiropractors, boarding kennels, grocery stores, theatres, restaurants, sporting good stores, general merchandise stores, vision shops, bowling alleys, automobile repair shops, hair salons and on and on. I pick and choose when, where and if I want to do the shops. |