As a new yorkie mom, searching sites and products (having to order many items from the net)...the shipping is an important aspect for me. For instance, I found a coat in a clearance section for $12.99. Was so thrilled and excited until I added it to my cart. The shipping charge was $14.99....I no longer felt it was feasible to purchase it. Who in their right mind would pay more for the shipping than the product? Insanity. Needless to say I didn't purchase the coat.
I ALWAYS consider shipping when purchasing something on-line. I have no problem paying actual shipping cost (or close to it) or having a choice of shipping methods (ex: US postal cheaper, UPS faster but more expensive, etc., as long as the amount of charges are all listed for comparison). Free shipping is always a bonus, but my personal opinion is to charge the amount it actually cost to ship.
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