Max just started doing this recently too. But it's not associated with anything that I can figure out...not a bath, not after eating. Sometimes it's when he first wakes up and he does it on the bed, sometimes it's on the sofa. I just figure it's a change in the weather or pollens or something in the air. He doesn't seem to be uncomfortable and we don't even have fleas here, so I know it's not that. Maybe it just feels good
