I expect to see all of the dog breeders and showers and dog show watchers accross the lands to unite and start a boycott and cease all participation and support of all Eukanuba sponsored events immediately.
And Animal Planet airs it and takes their money for advertisement, so boycott them too. PetSmart sells it, so don't shop there....
Geez, you could really get rolling with that one. People feeding it to their dogs aren't the only ones supporting the company.