I have never done business with DivaPup, but they have been around a while. My understanding is that they are a "network of breeders" who pay for advertising on the site and I think Elizabeth, one of the owners, is a broker as well. Here is a link to what they define as their breeder standards. You all are smart enough to know that they can SAY or print what their policies and standards are but it is what happens in actuality that matters. Please be careful and check things out carefully before buying a puppy from anyone.
http://www.divapup.com/standards.asp