I keep advocating for this all the time, but I really really encourage people to check out
www.thepetshow.com. A friend of mine told me to do the going in and out, and giving him the toy thing, and told me to check out Warren Eckstein. Warren Eckstein is a pet therapist and he's REALLY good. I've followed most of his advice and had a great success...you can find answers to almost every pet issue! My new idol is Cesar Milan, The Dog Whisperer. He's very good too and his techniques are very similar to Warren Eckstein. I like Warren and Cesar because their advice works and doesn't make me feel bad about doing something.