Do not be scared! Surely there is a remedy for this!
Of course, I am a photographer and Sully has seen so much of my camera that he doesn't think a thing about it....but, here are my tips of how I get Sully to pose for the camera.
Do your dogs know how to "sit" and "stay"? Ta-da! You have it! If not, sit and stay aren't hard commands to learn.
I tell Sully to "stay" and then, with one of his toys in hand, I shake it and/or make weird squeaking noises to spark his attention and get him to look my way. And it works like a charm nearly every time!