I found this online - it's short, but I thought very interesting.
Petland is a private company « Reading Tea Leaves by Randy Wilson
Petland is a private company
By Randy Wilson
I’ve been wondering about how all this bad publicity has affected Petland. I wondered if the recently filed lawsuit sank the stock and how they positioned these attacks against them in their SEC filings. I looked the company up and I’m not surprised to discover that they are a private company, not required to make disclosures or hold annual shareholder meetings and the like. I don’t think they could have taken such a belligerent, defensive stand if they were public.