We just bought a stroller and took our two Yorkies to the Balloon Races. They were zipped in, settled right down and felt nice and secure. The noise didn't bother them either. Wish I had discovered the stroller sooner. We always take them to PetCo with us, but haven't tried taking them to stores. We are big on finding pet friendly hotels where they are welcome. I only wish we could take them on cruise ships.